A webbased survey was conducted to collect data on user characteristics and to validate the erg theory. Clayton paul alderfer is an american psychologist who developed maslows hierarchy of needs into a theory of his own. The american psychologist clayton alderfer has taken maslow s hierarchy of needs as a basis and has expanded on this in the erg theory. Alderfers erg theory introduction to business reading. Alderfers erg theory is the extension of maslows needs hierarchy, wherein the maslows five needs are categorized into three categories, viz. Erg motivation theory alderfer employee motivation.
Existencerelatednessgrowth theory clayton alderfer 1972, maslowun gereksinimler hiyerarsisini baska bir sekilde ifade etmektedir. Erg theory is a theory in psychology proposed by clayton alderfer. While the two theories certainly share some common elements, they each come at the topic of motivation and needs from a slightly different perspective. Its a extension of maslows pyramid of needs arranged by the specific needs of the abstract need into three basic levels. Common theories on human needs include manifest needs theory murray. Clayton alderfer reformulated maslows need hierarchy theory. Erg motivation theory alderfer employee motivation theories. Alderfers erg theory from 1969 condenses maslows five human needs into three categories. Erg is mostly applied to the study of human motivation in the workplace as a tool for increasing.
The erg theory was developed between 1961 and 1978, during which the theorist empirically tested data to hone the theory s major tenets and published scholarly material, according to alderfer 1989. This study utilized alderfers existence, relatedness, and growth erg theory of human needs as the basic framework to investigate consumer satisfaction and desires when choosing mobile valueadded services. Pdf an empirical study of the existence, relatedness. Erg theory by clayton alderfer, a great motivation theory. Alderfer addressed this issue by reducing the number of levels to three. Studies had shown that the middle levels of maslows hierarchy have some overlap. The erg theory is based on the work of maslow, so it has much in common with it but also differs in some important aspects. Existence needs include all material and physiological desires e. Alderfers erg theory is closely related to another popular theory, maslows hierarchy of needs. The erg need theory developed by alderfer, condenses the five needs given by maslow into three needs. Contrary to abraham maslow s reasoning, clayton alderfer thinks that it is possible for people to regress down to a lower level even though their needs in this level have been satisfied before.97 1001 252 1084 215 1468 1012 1591 1234 1535 479 1493 159 225 1438 1494 1042 1519 1159 1136 1475 706 797 614 1551 598 1411 1306 80 1016 1382 360 1267 1338 336 14 152 463 825 937 1350 78 1211 256 68 656 231